AS FUNERAL DIRECTORS, we acknowledge our obligations to the public, especially to those we serve, and our mutual responsibilities to the funeral service profession.
TO THE PUBLIC WE PLEDGE: vigilant support of all public health laws; and regulations for the members of our profession; devotion to high moral and service standards; honesty in all offerings of service and merchandise.
TO THOSE WE SERVE WE PLEDGE: confidential business and professional relationships; observance of all respect due the deceased; and dignified conduct of all services entrusted to our care.
TO OUR PROFESSION WE PLEDGE: support of high educational standards and proper licensing laws; adherence to sound business practices; observance of all rules of fair competition; to refrain from deceptive advertising; and maintenance of honourable professional relations.